The brief
Afzal Pro is a founder-led consultancy and LifeOS planner brand. I planned and managed its organic Facebook content in 2026, alongside planner-ecosystem positioning.
How I approached it
- Content planning and a posting calendar.
- Format and topic testing.
- Planner-ecosystem positioning.
- Performance tracking.
What I did
- Content strategy and organic social (CMO remit).
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Top Facebook post | 1.4M views · 907K viewers · 28.9K reactions | Meta (internal sheet), May – Jun 2026 |
| Second-best post | 603.7K views | Same |
How I work on projects like this
This project sits in my Facebook Ads Expert and Growth Strategy work, in Marketing Agency.
Facebook Ads Expert Strong level
What I do. Planned and ran Meta campaigns since 2016: dynamic remarketing and course-sales campaigns, CRM-tracked lead campaigns, launch campaigns for new brands, and Pixel/Conversions API set-ups.
How I work. Tracking first (Pixel + CAPI), then prospecting and retargeting split, creative testing, and cost per result reported against a target.
Track record. Documented spend $29,797.55 + £13,062.36 + HKD 2,471.77; best campaign ROAS 3.81 (Lead Academy dynamic remarketing); ৳441 Stayverz cost per booking.
Growth Strategy Expert level
What I do. Built whole-business growth strategies, usually starting from the website: Bdtask's own product site, Lead Academy's website and funnel transformation, Xnexz from zero, plus site architecture for Bali Elite Villas, Best Link Digital, Cyanergy and Synapse. Wrote dated plans with phases, targets, budgets and guardrails for my current businesses and clients.
How I work. Discovery, audit, site plan and wireframes, positioning and offers, channel roles and KPIs, calendars, then monthly review. For plans: baselines, phases, monthly targets by channel, budget, milestones and owners, monthly review and quarterly re-forecast.
Track record. Xnexz UK plan (31 strategies, 13-week timeline); Stayverz roadmaps; JAK's Laundry 5-year model; MKE Google Ads launch executed (Mar 2025). Lead Academy web sales £93K → £225K (+142%) after the website and funnel strategy; Bdtask single page → own product website; Xnexz built from zero (125 URLs).