Case study · Strategy

Traffic 1,700 to 10,000 a month, 200K+ email leads

How did Bdtask grow traffic and build 200,000 email leads? My first role: intern to senior digital marketer at a software company that grew from 17 to about 150 staff. I led the digital transformation.

Period
Oct 2016 – Apr 2019
Country
Bangladesh
Route
Employer

The numbers

What changed

SEO

+488%

traffic, 1,700 → 10,000 a month

Moz DA 17 → 41; Alexa rank 156K → 96K; site grown from 1 to 24+ pages. By April 2021, #1 in Bangladesh for "pharmacy management system".

Source: Keyword and traffic reports; archive.org before/after

Overall Strategy

200K+

email leads built

25+ social platforms (about 1,100 new Twitter followers a month) and a website rebuilt with brand identity and blog.

Source: Internal records, Digital Transformation of Business write-up

Paid Media

+20%

sales from Google Ads and Facebook (March 2019)

$2,000 of additional profit from $750 of ad spend.

Source: Internal records, Mar 2019

Before and after

Charted from the same sources

Website visits a month↑ 488%

Source: Keyword and traffic reports, 2016–2019. Bars start at zero.

What I changed

The work

  • Rebuilt the website with a brand identity and blog.
  • Built email and social channels from nothing.
  • Added paid search and Facebook campaigns.

For you

What it means for your company

Early-stage companies need the whole stack set up in order: site, content, email, then paid.

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