01
The brief
Freedom Media Group runs paid media and SEO for US eCommerce, local-service and lead-generation businesses.
As SEO and SEM specialist I worked in the agency’s Google Ads manager account (up to 64 accounts) and on the SEO programmes of several clients.
The kidswear, auto-repair, adoption-agency and watch-dealer case studies in this book come from this role.
I managed campaigns on the largest eCommerce accounts, fixed Merchant Center feeds and conversion tracking, supported the GA4 migration, delivered SEO audits and content, and produced monthly client reporting decks.
Several of those clients appear separately in this book, anonymised.
02
What made it hard
- Keeping many accounts healthy at once, from very high-spend Shopping accounts to small local lead-generation accounts.
- Inconsistent conversion tracking across clients during the move to GA4.
- Producing client-ready reporting every month without losing time for optimisation.
03
How I approached it
- Consistent account structures on the accounts I managed: brand, non-brand, Performance Max by price band, and remarketing.
- A tracking checklist for GA4, Google Ads conversions and Merchant Center diagnostics.
- Templated monthly decks tying spend to conversions and revenue.
04
What I did
- Managed and optimised Google Ads across clients: Search, Performance Max/Shopping, Discovery, video and Customer Match.
- Hands-on management of the agency’s largest eCommerce accounts.
- Lead-generation rebuilds for service clients.
- Fixed Merchant Center feeds, set up conversion tracking and migrated clients to GA4.
- Ran SEO programmes: audits, content, link outreach and rank tracking.
- Produced monthly client reporting decks.
05
The numbers
| Agency-wide metric | Value | Source and period |
|---|---|---|
| Accounts in manager view | 64 | Google Ads manager account (date range not visible) |
| Cost → conversion value | $3,172,437.89 → $13,448,071.87 (ROAS 4.25) | Same view |
| Clicks / impressions | 2,518,592 / 242.75M | Same |
| Conversions | 129,829.88 | Same |
| Spend across all accounts | About $213K | April 2023 |
| All-time manager overview | $3.7M cost → $12.3M conversion value | 17 Nov 2005 – 30 May 2023 |
