Overall Strategy
1,000+
small-business website audits led
Each audit covered SEO, UX, accessibility and conversion.
Source: Webqem–Investment NSW agreement, signed 18 April 2023
Case study · Systems
1,000+ small-business website audits
How do you audit 1,000+ small-business websites? I led more than 1,000 small-business website audits covering SEO, UX, accessibility and conversion, under the Webqem and Investment NSW contract in 2023.
- Period
- 2023
- Country
- Australia
- Route
- Via Webqem program
The numbers
What changed
What I changed
The work
- Built a repeatable audit framework so every review was scored the same way.
- Led the audit work across the programme.
For you
What it means for your company
At this volume the framework is the product. The same approach works for a company auditing its own sites, markets or channels.
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