The brief
A fine-jewellery store competing with much larger retailers. I ran its SEO: keyword research, collection-page content and audits.
Ahrefs showed organic traffic rising from about 1,000 to 1,900 visits a month between December 2022 and June 2023.
What made it hard
- High-competition product keywords.
How I approached it
- Keyword targeting and collection-page optimisation.
- On-page SEO, keyword tracking and site-audit fixes.
What I did
- SEO delivery and June 2023 progress reporting.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Organic traffic | ~1.0K (Dec 2022, chart reading) → 1.9K / month | Ahrefs, 4 Jun 2023 |
| Organic keywords | 2.6K (288 in the top 3) | Same |
| Domain Rating / referring domains | 29 / 130 | Same |
| Men’s collection page | 1.69K visits / month | SEOquake, June 2023 |
How I work on projects like this
This project sits in my SEO Lead work, in Fashion, and Jewellery.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.