Free checklist · 10 minutes
Find the 7 money leaks in your business
Spending on marketing but sales won't move? Score your business on the 7 leaks I find most often, and see the order to fix them in.
Inside
What the checklist covers
12 pages. Each leak has 4 quick yes/no checks, why it costs you money and the steps to fix it.
Leak 01
Unclear offer
Why people visit and still don't buy.
Leak 02
Talking to everyone
How broad targeting buys clicks that never convert.
Leak 03
Slow replies
The response-time check most businesses skip.
Leak 04
No follow-up
The leak most owners miss, and a simple 3-touch fix.
Leak 05
A site that doesn't sell
Proof, speed and one clear next step.
Leak 06
Guessing instead of tracking
Including how to work out your break-even ROAS.
Leak 07
The discount habit
When discounts hide a demand problem.
Real example
What happens when the leaks get fixed
A$559 → A$91
Google Ads cost per conversion for an Australian solar retailer after fixing the leaks
Source: Google Ads, pre-engagement vs 15 May–23 Jun 2020