Free tool

Growth readiness scorecard

Ten questions on economics, tracking, funnel and cadence. Scored on the page, in about three minutes.

Answer for your company as it is today. Score each question: 0 = no, 1 = partly, 2 = yes.

1. I know my gross margin by product or service line.
2. I know my customer acquisition cost by channel.
3. I know my break-even ROAS or cost per lead.
4. Conversion tracking is tested and I trust the numbers.
5. Marketing, sales and ops share one set of numbers.
6. I can name my best channel by profit, not by volume.
7. I have a written plan with agreed success metrics.
8. We hold a weekly growth meeting with decisions logged.
9. Email or CRM automation brings back non-buyers.
10. We run planned experiments and keep a log of results.

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