Free tool

ROAS and CAC calculator

Work out break-even ROAS, your cost per order and whether your ads make money after margin.

Revenue per order, excluding tax.

After cost of goods, shipping, fees and returns.

Your numbers

Break-even ROAS
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Current ROAS
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Cost per order (CAC)
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Margin per order
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Profit after ads
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Break-even ROAS = 1 / gross margin. Current ROAS = orders x order value / ad spend. Defaults are an example, not a client.

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