How I work
The first 30 days, and after
No surprises: a fixed scope, a written plan and a weekly rhythm.
The first 30 days
Month one
Week 1
Access and economics
Read-only access to ad accounts and analytics. Revenue, margin, CAC and payback by channel.
Week 2
Audit
Tracking and technical audit. Interviews with the people who sell and serve. Customer journey map.
Week 3
Plan
A ranked list of where growth is leaking. A draft 90-day plan with agreed success metrics.
Week 4
Start
Tracking fixed, the first experiments launched, the weekly cadence and the first one-page report running.
Cadence
How we communicate
Weekly
A 30 to 60 minute review of the KPI tree and experiment log. Decisions written down before we finish.
Async
A shared channel for questions, with replies inside your working day where our time zones allow.
Monthly
A one-page report: results, the three biggest movements, experiments run and decisions needed.
Method
The same four steps every time
Diagnose
Read the numbers you already have.
Diagnose in detailDesign
Turn the findings into a plan with agreed measures.
Design in detailInstall
Build the systems growth runs on.
Install in detailOperate
Run it on a weekly cadence.
Operate in detail
Handover
Built for you to run
- Accounts, tracking and dashboards are yours from day one.
- Everything I build is documented so your team can run it.
- Experiment logs and reports stay with you.
Bring me your numbers. I'll show you where the growth is.
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Growth Diagnostic