Case study · United States

Best Puppies Food

Pet-food niche content site · My own project

VerdictAn early-stage site.

Health and personal careAI & AutomationSEO Lead

  • 11.7K

    Google impressions (16 months)

  • 102

    Google clicks

  • #13

    Bing position for a feeding-chart query

01

The brief

Best Puppies Food is a niche content site about puppy nutrition. My team and I wrote the articles; I handled keyword research and SEO.

02

How I approached it

  • Keyword research, article planning and content plans.
  • Publishing puppy-feeding guides.
  • A backlink plan.
  • Indexing in Google and Bing.
03

What I did

  • Built bestpuppiesfood.com on WordPress: 117 posts and pages covering best-food lists, breed guides, feeding calculators and recalls (live site checked 31 Oct 2026).
04

The numbers

MetricValueSource and period
Search Console102 clicks · 11.7K impressions · avg. position 34.2GSC, 16 months, ~Jul 2023 – Jun 2024
BingPosition 13 for a puppy feeding-chart queryBing SERP, ~2024
Proof: Search Console, 16 months.
Proof: Search Console, 16 months.
05

How I work on projects like this

This project sits in my SEO Lead and AI & Automation work, in Health and personal care.

SEO Lead Expert level

What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.

How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.

Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.

AI & Automation Strong level

What I do. Use GPT, Claude, Gemini and Grok daily; build Claude Code skills, connectors and workflow automations; produce video, content, articles, social posts, websites and apps.

How I work. Pick the right model per task, turn repeated work into skills and connectors, automate the workflow, then check every output by hand.

Track record. Four live websites checked 31 Oct 2026 (Xnexz, JAK's Laundry, Best Puppies Food, my own advisory site); skills, connectors and automations.

My verdict

An early-stage site.

Impressions grew over time, but traffic stayed small in the period shown.

If you are facing something similar, send me your numbers and I will tell you where I would start.

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