The brief
I set up the social profiles and a resource plan for a food content brand: a platform for restaurant reviews and lifestyle knowledge-sharing.
How I approached it
- Set up the brand’s social media profiles (2019–2020).
- Kept a “social profile & resources” sheet in Drive (Jul 2020). It holds account logins, so it was not opened or reproduced.
- Brand positioning recorded in a 2020 Custom Digital document.
The numbers
“…brings a unique platform where we create a platform of restaurant reviews, lifestyle based knowledge sharing…”
Excerpt: Custom Digital planning document (Google Doc), Jul 2020. Brand name removed; contact details omitted.
How I work on projects like this
This project sits in my Growth Strategy work, in Health and personal care.
Growth Strategy Expert level
What I do. Built whole-business growth strategies, usually starting from the website: Bdtask's own product site, Lead Academy's website and funnel transformation, Xnexz from zero, plus site architecture for Bali Elite Villas, Best Link Digital, Cyanergy and Synapse. Wrote dated plans with phases, targets, budgets and guardrails for my current businesses and clients.
How I work. Discovery, audit, site plan and wireframes, positioning and offers, channel roles and KPIs, calendars, then monthly review. For plans: baselines, phases, monthly targets by channel, budget, milestones and owners, monthly review and quarterly re-forecast.
Track record. Xnexz UK plan (31 strategies, 13-week timeline); Stayverz roadmaps; JAK's Laundry 5-year model; MKE Google Ads launch executed (Mar 2025). Lead Academy web sales £93K → £225K (+142%) after the website and funnel strategy; Bdtask single page → own product website; Xnexz built from zero (125 URLs).