01
The brief
For an Australian online retailer I provided Google Ads support, GA4 and Looker Studio reporting, and SEO monitoring.
In December 2023, Google Ads returned $1,876.39 in revenue from $557.18 of spend (ROAS 3.37). Organic clicks grew from 9.11K to 10.7K over three months, year on year.
A small, efficient paid budget backed by organic search.
02
What made it hard
- Making a small ads budget profitable.
- Click-through rate falling as impressions grew (0.8% → 0.6%).
03
How I approached it
- Tight campaign targeting, with reporting in Looker Studio.
- Product-data preparation; keyword research and mapping; a blog content layout.
- A tasks and estimates workbook; link-disavow maintenance.
- SEO recommendations to turn new impressions into clicks; GA4/GTM and Search Console monitoring.
04
What I did
- Ads support and the SEM monthly report (Dec 2023).
- Analytics dashboards and SEO.
05
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Google Ads | $557.18 spend → $1,876.39 revenue (ROAS 3.37); 7 conversions; 96,292 impressions; 1,550 clicks | Google Ads monthly report, Dec 2023 |
| Clicks (3 months) | 9.11K → 10.7K (+17%) | GSC; last 3 months 2025 vs same period 2024 |
| Impressions (3 months) | 1.09M → 1.84M (+69%) | GSC; last 3 months 2025 vs same period 2024 |
| CTR (3 months) | 0.8% → 0.6% | GSC; last 3 months 2025 vs same period 2024 |
