The brief
An eCommerce retailer of garden watering products whose demand peaks in the warmer months. It is one of two garden and outdoor tools stores I supported at WebQem.
Between March 2024 and June 2025 the site earned 59K clicks from 1.8M impressions.
What made it hard
- Seasonal demand and a niche product range.
How I approached it
- An SEO plan for 2024 and a February 2024 health check.
- A content opportunity analysis and sister-brand keyword research.
- Product and category optimisation.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Search Console | 59K clicks · 1.8M impressions | GSC, Mar 2024 – Jun 2025 (16 months) |
| Google Ads (account lifetime) | A$39,176.82 cost · 63,452 clicks · 828 conversions · A$260,531.81 conversion value (≈6.65x) | All time to 9 Mar 2024 |
The Google Ads figures cover the account’s whole lifetime, most of it before my involvement.
How I work on projects like this
This project sits in my SEO Lead and Google Ads Expert work, in eCommerce and retail.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.