Paid Media
A$559 → A$69
cost per lead (A$69–77 depending on source)
910 leads on A$63K in the portfolio; 745 conversions on A$57.4K in the account.
Source: Google Ads dashboard before and after, Apr 2020–Jun 2021
Case study · Performance
Cost per lead cut from A$559 to A$69
How did Cyanergy cut cost per lead from A$559 to A$69? A solar retailer in Australia, served from Dhaka. Google Ads cost per lead fell from A$559 to between A$69 and A$77, and organic traffic grew from 69 to 5,300 visits a month.
- Period
- Apr 2020 – Jun 2021
- Country
- Australia
- Route
- Employer: Sales Manager Pvt Ltd
The numbers
What changed
Paid Media
601%
ROI in the first six weeks
A$6,358 returned 84 contacts and 9 deals. In May 2021, cost per acquisition fell 35% to A$47.
Source: Google Ads and CRM records, 2020–2021
SEO
69 → 5,300
organic visits a month (≈77x)
Keywords rose from 244 to 3.2K. Inverter review pages grew up to +2,553%.
Source: Semrush traffic reports, Apr 2020–mid 2021
Evidence
From the source dashboards
Cropped from the original screenshots. Client account names removed.
Before and after
Charted from the same sources
Source: Google Ads dashboard, Apr 2020–Jun 2021. Bars start at zero.
Source: Semrush traffic reports, 2020–2021. Bars start at zero.
What I changed
The work
- Rebuilt Google Ads around cost per lead.
- Built the organic channel in parallel, with review and product pages that ranked.
For you
What it means for your company
Lead generation is a cost-per-lead problem first. Fix the cost, then scale the volume.
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