Case study · Performance (SEO)

Site traffic 6.7K to 34.3K a month

How did Heart Auto Care grow organic traffic about 5x? An automotive content site. Organic traffic rose from 6,700 to 34,300 visits a month, about 5x, and one rebuilt post grew 9x.

Period
Apr – Nov 2023
Country
US
Route
Via Freedom Media

The numbers

What changed

SEO

34.3K

organic visits a month, up from 6.7K (≈5x)

Keywords rose from 8.2K to 22.7K.

Source: Semrush, Apr–Nov 2023

SEO

17.3K

monthly visits to one rebuilt post, up from 1.9K (≈9x)

"Bad fuel pump symptoms": keywords rose from 785 to 7.6K in four months.

Source: Semrush, 4 months in 2023

Evidence

From the source dashboards

Semrush overview for heartautocare.com: 34.3K organic traffic a month, 22.7K keywords, November 2023
Semrush domain overview, 27 Nov 2023 (US): 34.3K organic traffic a month, 22.7K keywords.

Cropped from the original screenshots. Client account names removed.

Before and after

Charted from the same sources

Site organic visits a month↑ 5x

Source: Semrush, Apr–Nov 2023. Bars start at zero.

One rebuilt post, visits a month↑ 9x

Source: Semrush, 2023. Bars start at zero.

What I changed

The work

  • Rebuilt the underperforming "bad fuel pump symptoms" post and tracked it against its own baseline.
  • Applied the same method site-wide.

For you

What it means for your company

One page rebuilt well shows what the rest of a content library could do. It is the cheapest test in SEO.

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