Case study · Performance (SEO)

Organic traffic up 490% in a year

How did Bajaj Bangladesh grow organic traffic by 490%? A motorcycle brand in Bangladesh. Organic traffic grew from 9,100 to 53,800 visits a month between December 2021 and October 2022.

Period: Dec 2021 – Oct 2022
Country: Bangladesh
Route: Direct

The numbers

What changed

SEO

+490%

organic traffic, 9.1K → 53.8K a month

Ranking keywords rose from 1.9K to 3.1K.

Source: SEO overview reports, Dec 2021–Oct 2022

SEO

221K

Google clicks in 12 months

4.09M impressions at an average position of 7.8.

Source: Google Search Console, 12 months to Oct 2022

Evidence

From the source dashboards

Ahrefs overview for Bajaj Bangladesh, December 2021: 1.9K organic keywords, 9.1K organic traffic — Ahrefs overview, December 2021: 1.9K organic keywords, 9.1K organic traffic.

Ahrefs overview for Bajaj Bangladesh, late 2022: 3.1K organic keywords, 53.8K organic traffic — Ahrefs overview, late 2022: 3.1K organic keywords, 53.8K organic traffic.

Cropped from the original screenshots. Client account names removed.

Before and after

Charted from the same sources

Organic visits a month↑ 490%

Source: SEO overview reports, Dec 2021–Oct 2022. Bars start at zero.

What I changed

The work

Ran technical SEO and topical authority work as the programme owner.
Tracked keywords, clicks and position month by month against the starting baseline.

For you