Case study · Performance (SEO)

Organic traffic from 154 to 10,011 a month

How did StudyPlex grow organic traffic 65x? An education site. Organic traffic grew from 154 to 10,011 visits a month, about 65x, in 2022.

Period
2022
Country
UK
Route
Direct

The numbers

What changed

SEO

65x

organic traffic, 154 → 10,011 a month

Google clicks +75% and impressions +136% half on half; average position 47.4 → 26.5.

Source: SEO portfolio and Search Console, 2022

Evidence

From the source dashboards

Google Search Console: 6.98K clicks and 834K impressions in the last 6 months versus 3.98K and 353K before; average position 26.5 versus 47.4
Search Console, last 6 months vs previous 6 months (Nov 2022): clicks 6.98K vs 3.98K, impressions 834K vs 353K, position 26.5 vs 47.4.

Cropped from the original screenshots. Client account names removed.

Before and after

Charted from the same sources

Organic visits a month↑ 65x

Source: SEO portfolio, 2022. Bars start at zero.

What I changed

The work

  • Built the SEO programme from a near-zero base.
  • Tracked position, clicks and impressions half on half.

For you

What it means for your company

Starting from a small base the multiple looks large. The real test is whether the traffic converts, which is why I track it beside revenue.

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