Overall Strategy
£33.6K
monthly revenue, up from £3.9K within a year (≈8.6x)
Later over £200,000 a month. 2021 sales were £111K against £69K in 2020.
Source: WooCommerce sales analytics; later figure from internal records
Case study · Strategy
£3.9K to £33.6K a month in a year
How did Lead Academy grow from £3,900 to £33,600 a month in a year? A UK eLearning business. I built an omnichannel funnel across Google Ads, SEO, Meta, email automation and dynamic remarketing. Monthly revenue rose about 8.6x within a year and later passed £200,000 a month (internal records).
- Period
- 2020 – present
- Country
- UK
- Route
- Employer: Orbit Technology
The numbers
What changed
Paid Media
£82,320
profit from Google Ads, after a £7,089 loss
£134K spend returned £216.5K conversion value across 2,886 sales and 266,889 clicks at £0.51. Before: £19.9K spend, £10.6K value.
Source: Google Ads dashboard, Apr 2021–Oct 2022
Overall Strategy
£370K
sales, 9,822 orders and 52,240 sign-ups
January 2021 to October 2022.
Source: WooCommerce sales analytics, Jan 2021–Oct 2022
SEO
38,300
organic visits a month in year one, up from 4,100
56–59K by July 2022 (36.3K keywords in Semrush) and 178,400+ a month later. About 12,500 keywords ranked; 167K Google clicks in 16 months; #1 featured snippet for "how to get student id card uk".
Source: Semrush and Search Console; 178,400+ figure from internal records
Evidence
From the source dashboards
Cropped from the original screenshots. Client account names removed.
Before and after
Charted from the same sources
Source: WooCommerce sales analytics, 2020–2021. Bars start at zero.
What I changed
The work
- Built the funnel end to end: Google Ads, SEO, Meta, email automation and dynamic remarketing.
- Designed the offer ladder: Starter, Core and Profit Maximiser.
- Turned a loss-making Google Ads account into a profitable one by rebuilding around return, not volume.
For you
What it means for your company
A funnel is a system, not a channel. If your paid media works but nothing connects it to email, remarketing and search, the growth stalls where the channels stop.
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