01
The brief
A B2B company running separate Australian and US websites. I focused SEO on a defined set of commercial target keywords and supported its Search and YouTube campaigns.
In July–December 2024, clicks on the target keywords rose 92% and their click-through rate 72%.
02
What made it hard
- Overall Google traffic fell 12.6% in the period, even though impressions rose 11.7%.
- US clicks dropped slightly year on year (23.5K to 22.5K).
03
How I approached it
- An AU/US/EU SEO plan and keyword mapping; a guest-blogging plan.
- Meta title and description correction sheets.
- A US SEO health check (Oct 2023) and a US digital marketing plan.
- Commercial target keywords prioritised over broad informational traffic.
- Technical health work, taking the site health score to 96% (January 2025).
- Paid Search and YouTube support; a 6-month SEO report (to Dec 2024).
04
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Target-keyword clicks / CTR | +92% / +72% | 6-month SEO report, Jul – Dec 2024 |
| Overall Google traffic / impressions | −12.6% / +11.7% | Same |
| Australian site clicks (3 months) | 10.3K → 11.4K (+11%) | GSC; last 3 months 2025 vs same period 2024 |
| Australian site impressions | 293K → 388K (+32%) | GSC; last 3 months 2025 vs same period 2024 |
| US site clicks / impressions | 23.5K → 22.5K (−4%) / 963K → 1.17M (+22%) | GSC; last 3 months 2025 vs same period 2024 |
| Site health score | 96% | Jan 2025 |
