The brief
I monitored SEO for an Australian independent school whose website serves prospective families, current parents and alumni.
Impressions rose 21% year on year to 1.06M over three months. Clicks were slightly lower (62.2K to 58.7K).
What made it hard
- Most searches are brand searches from people who already know the school.
How I approached it
- Health checks and admissions-page optimisation recommendations.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Clicks (3 months) | 62.2K → 58.7K (−6%) | GSC; last 3 months 2025 vs same period 2024 |
| Impressions (3 months) | 877K → 1.06M (+21%) | GSC; last 3 months 2025 vs same period 2024 |
How I work on projects like this
This project sits in my SEO Lead work, in Education and eLearning.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.