The brief
Knowledge Door is a UK online course brand in the same group as Lead Academy and StudyPlex.
I implemented Meta Pixel with the server-side Conversions API, so the full course-buying funnel was measured for ads optimisation. I also supported course-content planning.
How I approached it
- Meta Pixel and server-side Conversions API set-up.
- Event mapping from page view to purchase.
- Course-content sheets and page planning.
The numbers
| Event (last 28 days) | Count |
|---|---|
| PageView | 36.7K |
| View content | 5.2K |
| Form | 3K |
| Login | 1.3K |
| Search | 352 |
| Add to cart | 303 |
| Complete registration | 172 |
| Purchase | 102 |
Meta Events Manager (browser + server).
How I work on projects like this
This project sits in my Facebook Ads Expert work, in Education and eLearning.
Facebook Ads Expert Strong level
What I do. Planned and ran Meta campaigns since 2016: dynamic remarketing and course-sales campaigns, CRM-tracked lead campaigns, launch campaigns for new brands, and Pixel/Conversions API set-ups.
How I work. Tracking first (Pixel + CAPI), then prospecting and retargeting split, creative testing, and cost per result reported against a target.
Track record. Documented spend $29,797.55 + £13,062.36 + HKD 2,471.77; best campaign ROAS 3.81 (Lead Academy dynamic remarketing); ৳441 Stayverz cost per booking.