Paid Media
$3.92M
sales from $889,608 ad spend (4.4x ROAS)
69.7M impressions, 704K clicks, 23,466 sales and 6,426 leads, Search, Shopping and Performance Max.
Source: Google Ads dashboard, Mar–Jul 2023
Case study · Performance
$889K became $3.92M in four months
How did Lola + The Boys turn $889K into $3.92M? A US kidswear brand. Winter and peak-season Search, Shopping and Performance Max returned $3,919,296 in sales on $889,608 of ad spend, a 4.4x return, between March and July 2023.
- Period
- Mar – Aug 2023
- Country
- US
- Route
- Via Freedom Media
The numbers
What changed
Paid Media
5.05x
ROAS on Performance Max Shopping
$755K spend returned $3.81M conversion value; 22K conversions at a 3.32% conversion rate.
Source: Google Ads dashboard, to Jun 2023
Overall Strategy
$4.85M
store sales in 90 days
Shopify Plus store, 7 May – 4 Aug 2023: 43,642 orders, 1.13M sessions, 2.56% conversion rate, $111.61 average order value.
Source: Shopify analytics, 7 May–4 Aug 2023
SEO
18.8K
organic visits a month by June 2023
14.8K ranking keywords; US keywords up 22.5% in Semrush.
Source: Semrush SEO report, Jun 2023
Evidence
From the source dashboards
Cropped from the original screenshots. Client account names removed.
Before and after
Charted from the same sources
Source: Google Ads dashboard, Mar–Jul 2023. Bars start at zero.
What I changed
The work
- Ran Search, Shopping and Performance Max through the winter and peak season.
- Read the economics by campaign type and moved budget toward Performance Max Shopping, which returned 5.05x.
- Worked from the store side too: sessions, conversion rate and average order value, not clicks alone.
For you
What it means for your company
If spend is rising faster than revenue, the first job is to read the return by campaign type and move budget to what pays back. That is the first week of a Growth Diagnostic.
Bring me your numbers. I'll show you where the growth is.
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Growth Diagnostic