Paid Media
$13.45M
conversion value from $3.17M spend (≈4.2x ROAS)
64 accounts and 129.8K conversions.
Source: Google Ads manager account, to Aug 2023
Case study · Performance
$3.17M of spend returned $13.45M
What did 64 managed Google Ads accounts return? I managed the agency's Google Ads manager account for Freedom Media Group: 64 accounts, $3.17M of spend and $13.45M of conversion value, about 4.2x.
- Period
- Feb – Aug 2023
- Country
- US
- Route
- Employer: Freedom Media Group
The numbers
What changed
Paid Media
1,340
conversions for Timepiece Trading on $57.7K
53,865 clicks, 3.40% CTR and a 99.4% optimisation score.
Source: Google Ads dashboard, to Aug 2023
Paid Media
8.54%
conversion rate for Total Nurses Network on $41.9K
1,358 conversions at a 5.46% CTR (lead generation).
Source: Google Ads dashboard, to Aug 2023
Evidence
From the source dashboards
Cropped from the original screenshots. Client account names removed.
Before and after
Charted from the same sources
Source: Google Ads manager account, to Aug 2023. Bars start at zero.
What I changed
The work
- Ran the agency manager account across 64 client accounts.
- Kept account health high: Timepiece Trading held a 99.4% optimisation score.
For you
What it means for your company
Managing many accounts needs one reporting standard, so every account is read the same way: spend, value, return.
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