Paid Media
€30K
purchase value from €7.35K spend (≈4.1x ROAS)
26K clicks and 563 conversions.
Source: Google Ads dashboard, Jan 2025–Oct 2026
Case study · Performance
€7.35K of Google Ads became €30K
What did paid media and SEO do for muslim-kids.de? A German Shopify store. Google Ads returned €30K in purchase value on €7.35K of spend, about 4.1x, and the store reached €60.3K in sales.
- Period
- Jan 2025 – Oct 2026
- Country
- Germany
- Route
- Direct
The numbers
What changed
Overall Strategy
€60.3K
store sales
2,700 orders, 57.3K sessions and a 2.89% conversion rate.
Source: Shopify analytics, Jan 2025–Oct 2026
SEO
12.2K
Google clicks
1.38M impressions at an average position of 8.3.
Source: Google Search Console, Jun 2025–Oct 2026
Before and after
Charted from the same sources
Source: Google Ads dashboard, Jan 2025–Oct 2026. Bars start at zero.
What I changed
The work
- Run paid media and SEO side by side for one store.
- Read results from the Shopify side: sessions, orders and conversion rate.
For you
What it means for your company
A small store can run a clean paid and organic engine if it is measured end to end from the start.
More
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