The brief
A recruitment site that needs nurses to apply, using paid search plus content about pay and travel-nursing careers.
I managed Google Ads lead generation and worked on blog content and indexing. An undated account view shows $41,910.03 in cost, 13,723 clicks and 1,358 conversions: an 8.54% conversion rate.
What made it hard
- Getting new articles indexed and ranking.
How I approached it
- Lead-focused Search campaigns.
- A blog content plan of about 128 URLs, with before-and-after optimisation of key articles.
What I did
- Google Ads management, article optimisation and indexing work.
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Google Ads cost / clicks | $41,910.03 / 13,723 | Google Ads manager view (date not shown) |
| Conversions / conversion rate | 1,358 / 8.54% | Same |
| CTR | 5.46% | Same |
| Organic traffic | 73 / month | Ahrefs, Jun 2023 |
No date range is visible in the account view, so these figures may include periods before my involvement.
How I work on projects like this
This project sits in my SEO Lead and Google Ads Expert work, in Healthcare and staffing.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.