01
The brief
I handled SEO monitoring and recommendations for an Australian retailer of technical outdoor clothing and equipment, sold online and in store.
Comparing 2025 with the same period in 2024, Google clicks rose 40% and impressions 70%.
Demand is strongly seasonal, and seasonal ranges come and go.
02
What made it hard
- A large product catalogue with seasonal ranges coming and going.
- Keeping category pages visible when products sold out.
03
How I approached it
- Regular Search Console and Ahrefs health checks.
- Technical SEO crawl exports: broken links, 5xx errors, duplicate metas, long titles, unminified assets.
- Category and product-page optimisation recommendations; indexing and technical fixes raised through the agency.
- A holiday / peak-season marketing planning worksheet.
04
What I did
- SEO monitoring, audits, Search Console period comparisons and monthly reporting.
05
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Clicks (3 months) | 29.1K → 40.6K (+40%) | GSC; last 3 months 2025 vs same period 2024 |
| Impressions (3 months) | 1.24M → 2.11M (+70%) | GSC; last 3 months 2025 vs same period 2024 |
| Clicks (6 months) | 55.3K → 76K (+37%) | GSC; 6 months YoY |
| Impressions (6 months) | 2.7M → 3.87M (+43%) | GSC; 6 months YoY |
