The brief
A Dhaka sweet-shop chain is a brand in my client portfolio. It is included so that every brand I have worked with is represented.
This brand sat in my client portfolio while I worked as a consultant with Custom Digital (Adency Limited) in Dhaka, between 2019 and 2021, alongside other Bangladeshi consumer brands.
How I work on projects like this
This brand sits in Health and personal care. The method below is the one I use with every client, whatever the brand or the channel.
The first 30 days with a new business
- Week 1
Meet founders and team, agree goals, get data access.
- Week 2
Channel and funnel audit: current spend and cost per result.
- Week 3
A 90-day plan with KPIs, budget and owners.
- Week 4
Reporting rhythm live and the first quick wins shipped.
The same seven stages in every engagement
- 01
Discovery and audit
Business goals, website, analytics, ad-account and competitor audits.
- 02
Positioning and offer
Who the customer is, the promise and the offer ladder.
- 03
Site and architecture plan
Sitemap, page types, wireframes and page briefs.
- 04
Content and SEO calendar
Keyword map, content and social calendars, articles and links.
- 05
Channel plan
Channel roles, budgets and KPIs.
- 06
Launch and go-to-market
First campaigns and launch offers.
- 07
Measurement and iteration
Tracking, goal-versus-actual reviews and the next decision.