SEO
+40%
Montbell Outdoor Google clicks
29.1K → 40.6K; impressions +70%; six-month clicks 55.3K → 76K (+37%).
Source: Google Search Console, 2025 vs 2024
Case study · Performance (SEO)
Google clicks up for every client I measured
What did organic search do for Webqem clients in 2025? As a consultant at Webqem (Aug 2023 – Jul 2025) I ran SEO across client sites. These are year-on-year Google Search Console comparisons, 2025 against 2024.
- Period
- 2024 – 2025
- Country
- Australia
- Route
- Via Webqem
The numbers
What changed
SEO
+55%
Hammerroo Google clicks
534 → 826; impressions +34%; CTR 9.9% → 11.5%.
Source: Google Search Console, 2025 vs 2024
SEO
+27%
Ubykate Google clicks
5.03K → 6.4K; impressions +24%.
Source: Google Search Console, 2025 vs 2024
SEO
+158%
Magellan Group Google impressions
1.12M → 2.89M with clicks held at about 41K.
Source: Google Search Console, 2025 vs 2024
SEO
+17%
Hanleys Google clicks
9.11K → 10.7K; impressions 1.09M → 1.84M (+69%).
Source: Google Search Console, 2025 vs 2024
SEO
+53%
Five Sense Education Google impressions
3.74M → 5.73M; clicks +5%; average position 13.5 → 12.7.
Source: Google Search Console, 2025 vs 2024
SEO
+66%
Allan Gray Australia impressions (3-month YoY)
+44% over six months; average position 33.1 → 22.8.
Source: Google Search Console, 2024–2025
SEO
+42%
OX Securities impressions, half on half
3.02M → 4.29M; 131K clicks in 16 months; #1 for the brand.
Source: Google Search Console, 2024–2025
SEO
+37%
Brooks Fire Safety impressions
584K → 803K; #1 for "brooks smoke alarm".
Source: Google Search Console, 2025 vs 2024
SEO
+11%
DDT AU Google clicks
Impressions +32% (AU), +21% (US), +32% (EU); US average position 16.7 → 14.8. AU site health 95%, zero errors.
Source: Google Search Console and site health checks, 2024–2025
SEO
31K
PM Capital Google clicks, Mar 2024 – Jun 2025
804K impressions; #1 for "pm capital" and "pm capital global companies fund".
Source: Google Search Console, Mar 2024–Jun 2025
What I changed
The work
- Ran SEO and monthly technical health checks across client sites.
- Reported every client the same way: Search Console year on year, with no extra adjectives.
- Ongoing technical SEO (audits, fixes, health monitoring) for HiTIQ, Forestry Tools, WaterUps and Longlife Building. No content publishing.
For you
What it means for your company
Most gains here are visibility first (impressions, position), then clicks. Reporting both keeps the story honest.
Bring me your numbers. I'll show you where the growth is.
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