Platform and channel specialists
Hire an eCommerce Consultant/Strategist/Manager/Director
An eCommerce consultant improves how an online store acquires, converts and keeps customers. I review traffic sources, product and category pages, checkout, email and ad accounts, then give you a ranked plan with targets. I have worked on stores in fashion, sports, outdoor and gardening. It suits merchants with sales that have stalled.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What an eCommerce consultant does
As your eCommerce consultant, I review the full funnel from traffic source to repeat purchase, rank fixes across ads, SEO, product pages, checkout and email, and report on revenue and contribution margin, conversion rate by device and repeat purchase rate. I work as an adviser: I diagnose, set the direction and hand you a plan your team or agency can execute, with me reviewing the output.
Before
Traffic is steady but revenue is flat, margins are tight and no one can say whether ads, SEO or email earn their keep.
With me as your eCommerce consultant
- Review the full funnel from traffic source to repeat purchase
- Rank fixes across ads, SEO, product pages, checkout and email
- Set channel targets from contribution margin
- Review performance monthly and adjust the plan
Deliverables
Services and deliverables
Everything I do as an eCommerce consultant falls into four groups of work. Each group produces something you can open, read and check, not just activity.
- 01
Review the full funnel from traffic source to repeat purchase
- 02
Rank fixes across ads, SEO, product pages, checkout and email
- 03
Set channel targets from contribution margin
- 04
Review performance monthly and adjust the plan
Common mistakes
Platform-specific tactics and common mistakes
Most problems I find fall into the same few patterns. Two of the most common are listed below, and an audit usually finds more of them in the first week.
Setting ad targets from revenue instead of margin.
Adding traffic before fixing product pages and checkout.
Pricing
How pricing works
The cost of hiring an eCommerce consultant depends on the catalogue size and number of markets, the platforms in use and whether I also supervise delivery, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Catalogue size and number of marketsPlatforms in use and whether I also supervise deliveryThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of eCommerce consultant work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing eCommerce consultant work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for eCommerce consultant work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
Process and timeline: first 30, 60 and 90 days
I start with an audit, fix the highest-impact problems, then run the platform on a weekly rhythm. These are the three phases.
- Days 1-30
Audit traffic, conversion and margin and name the largest leak.
- Days 31-60
Deliver the ranked plan with targets and owners.
- Days 61-90
Review the first month and reset budgets between channels.
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Case study
A US kidswear eCommerce brand
$890K
Google Ads cost, 1 Mar – 16 Jul 2023
Read the case studyCase study
An Australian sports equipment brand
29x
Google Ads ROAS, all campaigns, BFCM 2024
Read the case studyCase study
A US luxury watch dealer
502
Google Ads conversions, 16 Mar – 7 May 2023
Read the case studyTools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For eCommerce consultant work the stack usually includes GA4, Google Ads and Merchant Center, Search Console and Klaviyo or your email platform.
The stack
GA4Google Ads and Merchant CenterSearch ConsoleKlaviyo or your email platform
Compare
Freelancer, agency or in-house
A Shopify expert works inside one platform; an eCommerce consultant looks across platform, channels and margin to decide what to fix first.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Orders, revenue and margin for 12 months
- Top products and categories
- Ad and email platform access
- Return and shipping policy
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does an eCommerce consultant do?
As your eCommerce consultant, I review the full funnel from traffic source to repeat purchase, rank fixes across ads, SEO, product pages, checkout and email, set channel targets from contribution margin and review performance monthly and adjust the plan. I diagnose, set the direction and hand your team a plan to run.
How much does it cost to hire an eCommerce consultant?
Cost depends on the catalogue size and number of markets, the platforms in use and whether I also supervise delivery, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance eCommerce consultant vs agency: which is better?
A Shopify expert works inside one platform; an eCommerce consultant looks across platform, channels and margin to decide what to fix first. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire an eCommerce consultant?
Hire an eCommerce consultant when traffic is steady but revenue is flat, margins are tight and no one can say whether ads, SEO or email earn their keep. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring an eCommerce consultant?
Ask which margin number they would use to set an ad target. Ask how they decide between getting more traffic and converting existing traffic better. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from an eCommerce consultant?
Timing depends on your starting point and the channel. In the first 30 days I audit traffic, conversion and margin and name the largest leak. By day 60 I deliver the ranked plan with targets and owners. By day 90 I review the first month and reset budgets between channels. We agree these checkpoints before work starts.
Do I need an eCommerce consultant or can I use the platform's built-in tools?
The platform's own tools cover the basics, and for a small account they can be enough. An eCommerce consultant adds value when you want to avoid common mistakes. Typical problems I fix: setting ad targets from revenue instead of margin. adding traffic before fixing product pages and checkout.
Last updated:
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