Platform and channel specialists
Hire an Email Marketing Manager/Specialist
An email marketing manager builds and runs the email programme that turns subscribers into customers. I set up the platform, welcome and abandoned-cart flows, post-purchase emails and campaigns, and report revenue from email. I have built Klaviyo flows for a new brand. It suits stores and services with a list that is not working hard enough.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What an email marketing manager does
As your email marketing manager, I set up welcome, abandoned checkout, browse and post-purchase flows, plan and send campaigns on a calendar, and report on revenue per recipient, flow and campaign conversion and list growth and deliverability. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
You collect addresses but send occasional newsletters, with no flows for new subscribers or abandoned carts.
With me as your email marketing manager
- Set up welcome, abandoned checkout, browse and post-purchase flows
- Plan and send campaigns on a calendar
- Segment the list by behaviour and purchase history
- Report revenue, clicks and list health each month
Deliverables
Services and deliverables
Everything I do as an email marketing manager falls into four groups of work. Each group produces something you can open, read and check, not just activity.
- 01
Set up welcome, abandoned checkout, browse and post-purchase flows
- 02
Plan and send campaigns on a calendar
- 03
Segment the list by behaviour and purchase history
- 04
Report revenue, clicks and list health each month
Common mistakes
Platform-specific tactics and common mistakes
Most problems I find fall into the same few patterns. Two of the most common are listed below, and an audit usually finds more of them in the first week.
Sending the same email to the whole list regardless of behaviour.
Skipping the abandoned checkout flow.
Pricing
How pricing works
The cost of hiring an email marketing manager depends on the list size and number of segments, the number of flows and campaigns per month, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
List size and number of segmentsNumber of flows and campaigns per monthThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of email marketing manager work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing email marketing manager work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for email marketing manager work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
Process and timeline: first 30, 60 and 90 days
I start with an audit, fix the highest-impact problems, then run the platform on a weekly rhythm. These are the three phases.
- Days 1-30
Audit the list, platform and existing emails.
- Days 31-60
Build the core flows and test them.
- Days 61-90
Launch campaigns and report the first revenue from email.
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For email marketing manager work the stack usually includes Klaviyo, HubSpot or Mailchimp, GA4 and a template library.
The stack
KlaviyoHubSpot or MailchimpGA4a template library
Compare
Freelancer, agency or in-house
A funnel strategist designs the whole journey; an email marketing manager builds and runs the email part of it, including the flows and the sending calendar.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Email platform access
- List size and where signups come from
- Your best-selling products or services
- Examples of emails you have sent
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does an email marketing manager do?
As your email marketing manager, I set up welcome, abandoned checkout, browse and post-purchase flows, plan and send campaigns on a calendar, segment the list by behaviour and purchase history and report revenue, clicks and list health each month. I do the work myself and show you the output every week.
How much does it cost to hire an email marketing manager?
Cost depends on the list size and number of segments, the number of flows and campaigns per month, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance email marketing manager vs agency: which is better?
A funnel strategist designs the whole journey; an email marketing manager builds and runs the email part of it, including the flows and the sending calendar. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire an email marketing manager?
Hire an email marketing manager when you collect addresses but send occasional newsletters, with no flows for new subscribers or abandoned carts. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do. Book a Call and I will answer this for your specific situation.
What should I ask before hiring an email marketing manager?
Ask which four flows they would build first and why. Ask how they protect deliverability when a list is old. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from an email marketing manager?
Timing depends on your starting point and the channel. In the first 30 days I audit the list, platform and existing emails. By day 60 I build the core flows and test them. By day 90 I launch campaigns and report the first revenue from email. We agree these checkpoints before work starts.
Do I need an email marketing manager or can I use the platform's built-in tools?
The platform's own tools cover the basics, and for a small account they can be enough. An email marketing manager adds value when you want to avoid common mistakes. Typical problems I fix: sending the same email to the whole list regardless of behaviour. skipping the abandoned checkout flow.
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A 30-minute call. You leave with three priorities, whether or not we work together.
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