Consulting and strategy
Hire a Marketing Consultant
A marketing consultant diagnoses why marketing is not paying back and gives you a plan to fix it. I review your numbers, website, channels and offer, then write a prioritised roadmap with owners and targets. You can run it with your own team, or ask me to stay on and guide delivery.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a marketing consultant does
As your marketing consultant, I audit analytics, website, ad accounts and offers against your goals, rank the opportunities by expected revenue and effort, and report on revenue or leads against the plan, cost per acquisition and share of roadmap delivered. I work as an adviser: I diagnose, set the direction and hand you a plan your team or agency can execute, with me reviewing the output.
Before
Marketing activity is constant, results are flat and you cannot say which part is working.
With me as your marketing consultant
- Audit analytics, website, ad accounts and offers against your goals
- Rank the opportunities by expected revenue and effort
- Write a dated roadmap with owners, budget and targets
- Review progress monthly and change the plan when numbers say so
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Audit the numbers, website and channels and find the biggest leaks.
- Days 31-60
Present the ranked roadmap and agree what starts first.
- Days 61-90
Check the first results and update the plan with you.
Pricing
How pricing works
The cost of hiring a marketing consultant depends on how many channels and markets the audit covers, whether you want the plan only or help delivering it, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
How many channels and markets the audit coversWhether you want the plan only or help delivering itThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of marketing consultant work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing marketing consultant work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for marketing consultant work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Case study
Xnexz
0 → 125
URLs live from a blank page: 2 products, 24 pages, 8 collections, 98 articles
Read the case studyCase study
Guesthouse.co.uk
168
keywords in the 12-month organic plan
Read the case studyCase study
JAK’s Laundry
116
URLs on jakslaundry.com: 44 area pages, 9 sector pages, 30 item pages and 11 blog URLs
Read the case studyFit
Who it is for and who it is not for
Marketing activity is constant, results are flat and you cannot say which part is working. That is the situation where marketing consultant work pays back fastest.
Choosing well
How to choose a marketing consultant: criteria and red flags
A good marketing consultant shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask for a sample roadmap and what happened after it was delivered.
- 02
Ask what they would stop doing in your marketing first.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For marketing consultant work I rely on GA4 and Search Console, Google Ads and Meta Ads, Ahrefs and a roadmap board, and I record every change so results can be traced to decisions.
The stack
GA4 and Search ConsoleGoogle Ads and Meta AdsAhrefsa roadmap board
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Revenue and spend for the last 12 months
- Your current channels and who runs them
- The goal for the next two quarters
- Access to analytics and ad accounts
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a marketing consultant do?
As your marketing consultant, I audit analytics, website, ad accounts and offers against your goals, rank the opportunities by expected revenue and effort, write a dated roadmap with owners, budget and targets and review progress monthly and change the plan when numbers say so. I diagnose, set the direction and hand your team a plan to run.
How much does it cost to hire a marketing consultant?
Cost depends on how many channels and markets the audit covers, whether you want the plan only or help delivering it, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance marketing consultant vs agency: which is better?
A digital marketing strategist focuses on online channels; a marketing consultant looks at the whole commercial picture, including offer, pricing position and sales handoff. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a marketing consultant?
Hire a marketing consultant when marketing activity is constant, results are flat and you cannot say which part is working. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do. Book a Call and I will answer this for your specific situation.
What should I ask before hiring a marketing consultant?
Ask for a sample roadmap and what happened after it was delivered. Ask what they would stop doing in your marketing first. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a marketing consultant?
Timing depends on your starting point and the channel. In the first 30 days I audit the numbers, website and channels and find the biggest leaks. By day 60 I present the ranked roadmap and agree what starts first. By day 90 I check the first results and update the plan with you. We agree these checkpoints before work starts.
Last updated:
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A 30-minute call. You leave with three priorities, whether or not we work together.
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