Lead generation services
Ads, search and landing pages built to bring in enquiries from people ready to talk.
01 · The short answer
Lead Generation Services mean finding and attracting people who want what you sell and getting them to contact you. I work with service businesses and B2B companies that need steady enquiries. I plan, run and report in plain English. Pricing depends on your goals, so book a free call for a clear quote.
This also covers lead generation for B2B companies, with longer sales cycles and more decision-makers.
02 · The problem
“Some months we’re flooded with leads. Other months, nothing.”
“Plenty of leads come in, but most are not a good fit.”
“We can’t tell which ad or page actually brings the good ones.”
Here’s how I fix that. A steady flow of leads you can trace back to their source, and judge by quality.
03 · What you get
A full system, from the first click to the sales call.
01Offer
A clear offer and a landing page built to turn clicks into enquiries.
02Ads
Google and Meta campaigns aimed at buyers, not browsers.
03Track
Forms, calls and follow-ups tracked, so every lead has a source.
04Quality
Questions and checks that filter out poor fits before they reach you.
05Report
Leads, cost per lead and lead quality, every week.
04 · How it works
Four steps to a steady, measurable flow of leads.
We talk about your ideal customer and current leads. You leave with a clear next step.
Phase 01 · Free call30 minutes
I check your ads, pages and tracking. You share what a good lead looks like.
Phase 02 · AuditWeek 1
The offer, landing page, forms and campaigns go live, with tracking.
Phase 03 · BuildWeeks 2–3
I cut what brings poor leads and put more into what brings good ones.
Phase 04 · ImproveEvery week
05 · Results
Lead generation for an Australian solar and lighting company.
Cyanergy (Australia)
A$91
cost per conversion, down from A$559
Cyanergy sells and installs solar panels and lighting for Australian homes. I led its paid lead generation and SEO. Organic visitors grew from 69 to 5,304 a month.
Source: Google Ads; organic visitors: Ahrefs estimate
Read the Cyanergy case study
06 · Why me
I’m Md. Solayman (Rumon). I have worked in growth for over 10 years, in the UK, the US, Australia and Bangladesh.
I have been a Toptal Verified Expert since May 2025 and Upwork Top Rated since December 2022. I also run growth at three companies of my own, so my own money is on the line too.
I judge lead generation by the leads your sales team wants to call, not by the number of form fills.
“Growth is never accidental. It is engineered.”
LinkedIn · Upwork · About me · Case studies
07 · Who it’s for
Built for service businesses and B2B companies that need steady enquiries.
08 · Pricing
The cost depends on your market and how many channels I run.
On the free call I look at your current leads and targets. Then I give you a clear quote.
01
A set piece of work with a clear end, such as an audit, a build or a setup.
Book a Free Call02
Ongoing work each month, with a review call and a short report.
Book a Free Call03
I lead this area as part of your team, a set number of days a month.
Book a Free Call09 · Compare options
| Question | Me | An agency | In-house or DIY |
|---|---|---|---|
| Who does the work | I do, directly. | A team led by an account manager. | You or your team, next to daily work. |
| Lead quality | Judged with your sales team. | Often judged by volume. | Hard to judge without tracking. |
| Speed | Quick, with no hand-offs. | Steady, but changes pass through several people. | Depends on the time you can free up. |
| Flexibility | Scale up or down each month. | Often set packages and longer contracts. | Limited by your team’s skills and time. |
10 · Also covered
B2B buyers take longer to decide, and several people are involved. So I use LinkedIn alongside Google, offer useful guides before a sales call and track leads through your CRM until they close.
11 · FAQs
Lead generation services bring you enquiries from people likely to buy. I build the offer and landing page, run the ads and track every lead back to its source. Then I keep improving the system, so you get more good leads and fewer poor ones.
The cost depends on the channels I run, your ad budget and how much needs building first. Your ad spend is paid to the platforms directly. Book a free call and I will give you a clear quote in plain terms.
Paid campaigns can bring leads within the first weeks after launch. The first month is mostly learning which ads and pages work. Cost and quality usually improve over the next two to three months. You see the numbers every week.
You can run simple ads yourself. The hard parts are tracking, filtering out poor leads and knowing what to change each week. That is where budgets get wasted. Some clients run the ads and use me to set up tracking and strategy.
I start by defining a good lead with your sales team. Then I target the right people, ask a few qualifying questions on the form and track which leads become sales. Ads that bring poor leads get cut, even if they bring lots of them.
It depends on what a customer is worth to you. A high-value service can afford a higher cost per lead than a cheap product. I work backwards from your sales and margins to set a target. The aim is profitable customers, not the cheapest form fill.
B2B lead generation reaches businesses, where several people decide and sales take longer. I use LinkedIn and Google and offer useful guides before a sales call. Leads are tracked in your CRM until they close. Success is measured in meetings and deals, not just form fills.
No, your team handles the sales calls. I make sure leads reach you fast, with the right details, and set up automatic emails where they help. I also track how quickly leads get a reply, because speed has a big effect on sales.
Book a free 30-minute call and leave with a clear next step. I reply within one working day.
Prefer email? Use the contact page.