01
The brief
Bali Elite Villas rents luxury villas in Bali. In late 2019 I ran its first Facebook traffic and page-like campaigns and built its SEO foundations.
02
How I approached it
- Keyword research and competitor analysis for villa and resort-booking searches.
- Website structure, a backlink plan and an SEO roadmap.
- Facebook traffic and page-like campaigns that excluded the local market.
- Monthly SEO reporting (December 2019).
03
What I did
- Facebook Ads set-up and management; SEO planning and reporting.
04
The numbers
| Metric | Value | Source and period |
|---|---|---|
| Facebook traffic campaign | 674 link clicks · 592 new visitors · 67,920 reach · 84,510 impressions · $157.66 spend ($0.27 per click) | Facebook Ads, Nov 2019 |
| Facebook page likes | 532 likes for $105.60 ($0.20 each) | Facebook Ads, 16 Oct – 30 Nov 2019 |
| Organic sessions (GA) | 21 (new SEO baseline) | Dec 2019 |
05
How I work on projects like this
This project sits in my SEO Lead and Facebook Ads Expert work, in Travel and Hospitality.
SEO Lead Expert level
What I do. Led SEO from keyword research to content, technical fixes and link building; planned site structures for new sites.
How I work. Audit, keyword map by intent, page plan, content calendar, internal links, outreach, monthly tool-sourced reporting.
Track record. Bajaj 9.1K → 53.8K; Cyanergy 69 → 5,304; Lead Academy 4,131 → 59,176; US auto-repair 6.7K → 34.3K; tutoring startup 52 subject pages.