01
The brief
I plan social media content for a UK buffet business, from topic ideas and hooks to captions, design briefs and approvals.
02
How I approached it
- A monthly social media editorial calendar for 2026 (May and June tabs), one row per post.
- For each post: week, day, topic idea, post type (static or motion), scheduled UK time, content direction with reference links, on-image text/script and caption.
- Workflow columns to brief the designer: assignee, design deadline, submitted date, Drive link to the final asset, approval status and notes.
- Hooks built on cravings, the “unlimited choice” buffet idea, behind-the-scenes kitchen clips and a local-search angle.
03
What I did
How I solved it: A ready-to-produce weekly content plan
- Planned posts week by week with a fixed 18:00 UK slot, mixing static posts and short motion clips.
- Wrote the hook, on-image text and caption for each post, so the designer only had to produce the asset.
- Tracked every asset through deadline, submission and approval in one sheet.
- Social media planner
- Ran the Meta Ads side alongside the calendar. The lead concept was a short customer-reviews video aimed at people within 15 km who are interested in buffets and dining out.
- Reused the same single-video format for a 25% off follow-up offer.
04
The numbers
Work sample
| Date | Topic idea | Post type | Scheduled | Approval |
|---|---|---|---|---|
| Sat 9 May 2026 | “Too many options = freedom” | Static | 18:00 UK | Approved |
| Mon 11 May 2026 | Craving flavour / Indian comfort food | Static | 18:00 UK | Approved |
| Wed 13 May 2026 | “Best buffet in [town]” local-search hook | Motion | 18:00 UK | Approved |
| Fri 15 May 2026 | Behind the scenes: sounds of our kitchen | Motion | 18:00 UK | Approved |
| Mon 18 May 2026 | Monday reset / start your week right | Static | 18:00 UK | Approved |
Excerpt: social media editorial calendar (Google Sheet), May 2026 tab, last modified 24 Jun 2026. Business name removed; captions abridged.