Stayverz

Stayverz is a two-sided marketplace for short-term rentals in Bangladesh.

As CMO I own paid acquisition (Meta and Google), organic social, the programmatic-SEO architecture, host acquisition, site performance work, daily operations reporting and monthly CMO reporting.

From November 2024 to September 2026 the platform recorded 1,730 confirmed bookings at a blended cost of ৳441 per booking.

The platform lists about 264 properties, with an average daily rate of ৳2,746 in the 12 months to August 2026.

Marketing has to attract guests efficiently in a price-sensitive market and keep the brand visible on social media.

• Demand fell sharply in 2026: confirmed bookings for January–September were 286, against 1,110 a year earlier (−74%).
• Supply growth was held back by the host-protection policy.
• Limited budgets: every taka of acquisition spend had to be justified.
• Building organic reach without large budgets, and website speed on mobile connections.

• A Year-1 growth plan with monthly booking, traffic and follower targets.
• Booking-focused Meta and Google campaigns, with cost per booking taken from account history (৳441), not benchmarks.
• A content plan with monthly goals for Facebook and Instagram.
• A programmatic-SEO page architecture.
• Page-speed optimisation.

• Marketing strategy and budget management.
• Ran Meta and Google Ads.
• Social content goals and goal-vs-actual reporting.
• Designed the programmatic-SEO architecture.
• Led site-speed and website optimisation projects.