Consulting and strategy
Hire a Campaign Strategist/Director | Marketing Campaign Manager
A campaign strategist designs a campaign before money is spent on it. I define the goal, the audience, the offer and the idea, choose the channels, set the budget and the success measure, and brief whoever builds it. The aim is a campaign that can be judged clearly after it ends.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a campaign strategist does
As your campaign strategist, I set the goal, audience, offer and the single idea of the campaign, choose channels and split the budget between them, and report on campaign result against its target, cost per result by channel and learning recorded for the next campaign. I work as an adviser: I diagnose, set the direction and hand you a plan your team or agency can execute, with me reviewing the output.
Before
A launch, sale or seasonal push is coming and you want it planned properly instead of improvised.
With me as your campaign strategist
- Set the goal, audience, offer and the single idea of the campaign
- Choose channels and split the budget between them
- Write the brief for creative, ads, email and landing pages
- Agree the success measure and the review date before launch
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Agree the goal, audience and offer, and the measure of success.
- Days 31-60
Deliver the channel plan, budget split and creative brief.
- Days 61-90
Support launch, review results on the agreed date and record lessons.
Pricing
How pricing works
The cost of hiring a campaign strategist depends on the number of channels and audiences in the campaign, whether I stay on through launch and review, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of channels and audiences in the campaignWhether I stay on through launch and reviewThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of campaign strategist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing campaign strategist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for campaign strategist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Fit
Who it is for and who it is not for
A launch, sale or seasonal push is coming and you want it planned properly instead of improvised. That is the situation where campaign strategist work pays back fastest.
Choosing well
How to choose a campaign strategist: criteria and red flags
A good campaign strategist shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask for a campaign brief and the results report that followed.
- 02
Ask how they decide a campaign has failed.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For campaign strategist work I rely on a campaign brief template, GA4, Google Ads and Meta Ads and a launch calendar, and I record every change so results can be traced to decisions.
The stack
a campaign brief templateGA4Google Ads and Meta Adsa launch calendar
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- The date and goal of the campaign
- Budget range you can commit to
- Previous campaigns and their results
- Who builds the creative and landing pages
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a campaign strategist do?
As your campaign strategist, I set the goal, audience, offer and the single idea of the campaign, choose channels and split the budget between them, write the brief for creative, ads, email and landing pages and agree the success measure and the review date before launch. I diagnose, set the direction and hand your team a plan to run.
How much does it cost to hire a campaign strategist?
Cost depends on the number of channels and audiences in the campaign, whether I stay on through launch and review, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance campaign strategist vs agency: which is better?
A digital marketing strategist plans the year across channels; a campaign strategist plans one defined push, with a start, an end and a verdict. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a campaign strategist?
Hire a campaign strategist when a launch, sale or seasonal push is coming and you want it planned properly instead of improvised. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do. Book a Call and I will answer this for your specific situation.
What should I ask before hiring a campaign strategist?
Ask for a campaign brief and the results report that followed. Ask how they decide a campaign has failed. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a campaign strategist?
Timing depends on your starting point and the channel. In the first 30 days I agree the goal, audience and offer, and the measure of success. By day 60 I deliver the channel plan, budget split and creative brief. By day 90 I support launch, review results on the agreed date and record lessons. We agree these checkpoints before work starts.
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