Platform and channel specialists
Hire a Pinterest Strategist | Pinterest Marketing Specialist
A Pinterest strategist builds traffic from a search-driven platform. I research the keywords people use on Pinterest, design board structure and pin formats, plan a steady publishing cadence and connect pins to useful pages on your site. It suits visual brands in home, food, fashion and gifting.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a Pinterest strategist does
As your Pinterest strategist, I research Pinterest search terms for your products and topics, structure boards and write pin titles and descriptions, and report on impressions and saves, outbound clicks to the site and sales attributed to Pinterest. I work as an adviser: I diagnose, set the direction and hand you a plan your team or agency can execute, with me reviewing the output.
Before
Your products are visual and fit Pinterest, but you have no boards, no pin formats and no tracked traffic from it.
With me as your Pinterest strategist
- Research Pinterest search terms for your products and topics
- Structure boards and write pin titles and descriptions
- Plan pin formats and a steady publishing rhythm
- Link pins to relevant pages and track visits and sales
Deliverables
Services and deliverables
Everything I do as a Pinterest strategist falls into four groups of work. Each group produces something you can open, read and check, not just activity.
- 01
Research Pinterest search terms for your products and topics
- 02
Structure boards and write pin titles and descriptions
- 03
Plan pin formats and a steady publishing rhythm
- 04
Link pins to relevant pages and track visits and sales
Common mistakes
Platform-specific tactics and common mistakes
Most problems I find fall into the same few patterns. Two of the most common are listed below, and an audit usually finds more of them in the first week.
Pinning without keyword-based titles and descriptions.
Linking every pin to the home page.
Pricing
How pricing works
The cost of hiring a Pinterest strategist depends on the number of products and boards, the pin volume and design support required, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of products and boardsPin volume and design support requiredThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of Pinterest strategist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing Pinterest strategist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for Pinterest strategist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
Process and timeline: first 30, 60 and 90 days
I start with an audit, fix the highest-impact problems, then run the platform on a weekly rhythm. These are the three phases.
- Days 1-30
Audit the account and research keywords.
- Days 31-60
Set up boards and the first set of pins.
- Days 61-90
Review clicks and saves and refine pins and boards.
Proof
Case studies with numbers
No verified case study is attached to this page yet.
[ADD PROOF] One verified Pinterest strategist case study: client, timeframe, what I did and the measured result.
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For Pinterest strategist work the stack usually includes Pinterest analytics, Pinterest keyword research, a pin template set and GA4.
The stack
Pinterest analyticsPinterest keyword researcha pin template setGA4
Compare
Freelancer, agency or in-house
A TikTok strategist works with fast video feeds; a Pinterest strategist works with a slower, search-based platform where pins keep earning traffic.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Pinterest account and website links
- Product images and photo style
- Best-selling products
- Pages you want traffic sent to
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a Pinterest strategist do?
As your Pinterest strategist, I research Pinterest search terms for your products and topics, structure boards and write pin titles and descriptions, plan pin formats and a steady publishing rhythm and link pins to relevant pages and track visits and sales. I diagnose, set the direction and hand your team a plan to run.
How much does it cost to hire a Pinterest strategist?
Cost depends on the number of products and boards, the pin volume and design support required, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance Pinterest strategist vs agency: which is better?
A TikTok strategist works with fast video feeds; a Pinterest strategist works with a slower, search-based platform where pins keep earning traffic. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a Pinterest strategist?
Hire a Pinterest strategist when your products are visual and fit Pinterest, but you have no boards, no pin formats and no tracked traffic from it. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a Pinterest strategist?
Ask how Pinterest search differs from Google search. Ask how they connect pins to pages that sell. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation. I explain my reasoning in plain English, so you can judge it for yourself.
How long until I see results from a Pinterest strategist?
Timing depends on your starting point and the channel. In the first 30 days I audit the account and research keywords. By day 60 I set up boards and the first set of pins. By day 90 I review clicks and saves and refine pins and boards. We agree these checkpoints before work starts.
Do I need a Pinterest strategist or can I use the platform's built-in tools?
The platform's own tools cover the basics, and for a small account they can be enough. A Pinterest strategist adds value when you want to avoid common mistakes. Typical problems I fix: pinning without keyword-based titles and descriptions. linking every pin to the home page.
Last updated:
Ready to talk about your Pinterest strategist project?
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Call