Consulting and strategy
Hire an SEO Consultant/Expert/Specialist | SEO Strategist
An SEO consultant finds out why a site is not winning search traffic and tells you what to fix first. I audit technical health, content and links, build a keyword map by intent, and give you a prioritised plan. You can have your team implement it, or I can lead delivery and monthly reporting.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What an SEO consultant does
As your SEO consultant, I audit technical health, indexing, content and links, build a keyword map by search intent and one page per intent, and report on organic clicks and impressions, non-brand keyword growth and organic leads or sales. I work as an adviser: I diagnose, set the direction and hand you a plan your team or agency can execute, with me reviewing the output.
Before
Traffic is flat or falling, rankings are unclear and past SEO work has not been tied to leads.
With me as your SEO consultant
- Audit technical health, indexing, content and links
- Build a keyword map by search intent and one page per intent
- Plan site structure, internal links and the content calendar
- Report clicks, rankings and leads each month from tool data
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Run the audit and baseline traffic, rankings and indexing.
- Days 31-60
Deliver the keyword map and prioritised fix list.
- Days 61-90
Start the first fixes and report the early movement in Search Console.
Pricing
How pricing works
The cost of hiring an SEO consultant depends on the site size and number of templates, how many markets, languages or locations you target, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Site size and number of templatesHow many markets, languages or locations you targetThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of SEO consultant work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing SEO consultant work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for SEO consultant work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Fit
Who it is for and who it is not for
Traffic is flat or falling, rankings are unclear and past SEO work has not been tied to leads. That is the situation where SEO consultant work pays back fastest.
Choosing well
How to choose an SEO consultant: criteria and red flags
A good SEO consultant shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask for an audit they wrote with identifying details removed.
- 02
Ask how they decide what not to fix.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For SEO consultant work I rely on Google Search Console, Ahrefs and Semrush, GA4 and Looker Studio, and I record every change so results can be traced to decisions.
The stack
Google Search ConsoleAhrefs and SemrushGA4Looker Studio
Before the call
A five-minute SEO self-check
Bring these to the call so we can scope the work in one conversation.
A five-minute SEO self-check
- Search your brand name and note what appears
- Open Search Console and note clicks for the last 3 months
- List pages you want to rank and the keyword for each
- Check whether any page is blocked from indexing
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does an SEO consultant do?
As your SEO consultant, I audit technical health, indexing, content and links, build a keyword map by search intent and one page per intent, plan site structure, internal links and the content calendar and report clicks, rankings and leads each month from tool data. I diagnose, set the direction and hand your team a plan to run.
How much does it cost to hire an SEO consultant?
Cost depends on the site size and number of templates, how many markets, languages or locations you target, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance SEO consultant vs agency: which is better?
A technical SEO specialist goes deep on crawling and code; an SEO consultant covers strategy, content and links as well and decides what matters most. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire an SEO consultant?
Hire an SEO consultant when traffic is flat or falling, rankings are unclear and past SEO work has not been tied to leads. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring an SEO consultant?
Ask for an audit they wrote with identifying details removed. Ask how they decide what not to fix. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from an SEO consultant?
Timing depends on your starting point and the channel. In the first 30 days I run the audit and baseline traffic, rankings and indexing. By day 60 I deliver the keyword map and prioritised fix list. By day 90 I start the first fixes and report the early movement in Search Console. We agree these checkpoints before work starts.
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A 30-minute call. You leave with three priorities, whether or not we work together.
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