Venture · CMO
Guestshouse.co.uk
Guestshouse.co.uk offers serviced accommodation in the UK. I am the Chief Marketing Officer.
My role
What I own
- Positioning and the growth plan.
- The channel mix and the budget behind it.
- Reporting on which channels bring bookings.
The growth question
Why it is an interesting problem
Hospitality growth depends on being found by travellers who already know what they want, and on winning the booking directly rather than through a platform fee.
Performance figures for this venture are published only when they can be shown with a source.
Method
How I apply it
Diagnose
Read the numbers you already have.
Diagnose in detailDesign
Turn the findings into a plan with agreed measures.
Design in detailInstall
Build the systems growth runs on.
Install in detailOperate
Run it on a weekly cadence.
Operate in detail
Related
Practice and proof
Practice
Performance Growth (Paid + Search)
Revenue from Google, Meta and organic search at a target ROAS or CAC.
OpenPerformance (SEO) · Bangladesh
Bajaj Bangladesh
+490%
organic traffic, 9.1K → 53.8K a month
Read the case studyPerformance · Australia
Cyanergy
A$559 → A$69
cost per lead (A$69–77 depending on source)
Read the case studyBring me your numbers. I'll show you where the growth is.
A 30-minute call. You leave with three priorities, whether or not we work together.
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