Venture · CMO
Xnexz
Xnexz sells safety footwear online to UK buyers. I am the Chief Marketing Officer.
My role
What I own
- The marketing plan and the budget behind it.
- The channel mix and who runs each channel.
- Reporting to the owners on revenue, margin and CAC.
The growth question
Why it is an interesting problem
Safety footwear is a considered, often repeat purchase with clear search intent. The growth question is how to capture that intent profitably and bring buyers back.
Performance figures for this venture are published only when they can be shown with a source.
Method
How I apply it
Diagnose
Read the numbers you already have.
Diagnose in detailDesign
Turn the findings into a plan with agreed measures.
Design in detailInstall
Build the systems growth runs on.
Install in detailOperate
Run it on a weekly cadence.
Operate in detail
Related
Practice and proof
Practice
Performance Growth (Paid + Search)
Revenue from Google, Meta and organic search at a target ROAS or CAC.
OpenPerformance · US
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sales from $889,608 ad spend (4.4x ROAS)
Read the case studyPerformance · Germany
Muslim Kids Entertainment
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purchase value from €7.35K spend (≈4.1x ROAS)
Read the case studyBring me your numbers. I'll show you where the growth is.
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