Consulting and strategy
Hire a Growth Marketer | Growth Hacker/Strategist
A growth marketer runs a steady series of experiments across acquisition, conversion and retention and keeps what works. I pick the metric, list the ideas, test them in small steps, and report each result honestly. It suits businesses with traffic or customers but no systematic way to improve either.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a growth marketer does
As your growth marketer, I set the growth metric and baseline each funnel stage, build a ranked backlog of experiments with expected impact, and report on experiments completed per month, conversion rate by funnel stage and revenue per visitor. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
The business has some traffic and customers but improvement happens by guesswork rather than tests.
With me as your growth marketer
- Set the growth metric and baseline each funnel stage
- Build a ranked backlog of experiments with expected impact
- Run tests on pages, offers, ads and emails, and log every result
- Scale winners and retire losers on a weekly review
Process
Process: audit, strategy, roadmap, execution
The work follows four steps: audit, strategy, roadmap and execution with reporting. The first 90 days look like this, with checkpoints agreed in writing before work starts.
- Days 1-30
Baseline the funnel and build the experiment backlog.
- Days 31-60
Launch the first three tests with clear success measures.
- Days 61-90
Review results, scale winners and plan the next batch.
Pricing
How pricing works
The cost of hiring a growth marketer depends on the funnel stages in scope and traffic volume to test on, how quickly your team can ship changes, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Funnel stages in scope and traffic volume to test onHow quickly your team can ship changesThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of growth marketer work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing growth marketer work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for growth marketer work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Fit
Who it is for and who it is not for
The business has some traffic and customers but improvement happens by guesswork rather than tests. That is the situation where growth marketer work pays back fastest.
Choosing well
How to choose a growth marketer: criteria and red flags
A good growth marketer shows their reasoning, not just their results. Check these points before you sign, and treat vague answers or guaranteed outcomes as red flags.
- 01
Ask to see an experiment log and a test that failed.
- 02
Ask how they decide how long a test should run.
Tools
Tools and methodology
My method is audit first, then plan, then execute and report. For growth marketer work I rely on GA4 and Google Tag Manager, Google Ads and Meta Ads, email platform and an experiment log, and I record every change so results can be traced to decisions.
The stack
GA4 and Google Tag ManagerGoogle Ads and Meta Adsemail platforman experiment log
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Traffic and conversion numbers by stage
- Analytics access
- Three ideas you already want to test
- Who can change the website quickly
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a growth marketer do?
As your growth marketer, I set the growth metric and baseline each funnel stage, build a ranked backlog of experiments with expected impact, run tests on pages, offers, ads and emails, and log every result and scale winners and retire losers on a weekly review. I do the work myself and show you the output every week.
How much does it cost to hire a growth marketer?
Cost depends on the funnel stages in scope and traffic volume to test on, how quickly your team can ship changes, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance growth marketer vs agency: which is better?
A growth consultant sets growth strategy at company level; a growth marketer is the hands-on person running the tests week to week. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a growth marketer?
Hire a growth marketer when the business has some traffic and customers but improvement happens by guesswork rather than tests. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do. Book a Call and I will answer this for your specific situation.
What should I ask before hiring a growth marketer?
Ask to see an experiment log and a test that failed. Ask how they decide how long a test should run. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a growth marketer?
Timing depends on your starting point and the channel. In the first 30 days I baseline the funnel and build the experiment backlog. By day 60 I launch the first three tests with clear success measures. By day 90 I review results, scale winners and plan the next batch. We agree these checkpoints before work starts.
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