Analytics, research and automation
Hire a Marketing Technologist | Marketing Operations Manager
A marketing technologist connects the tools that marketing depends on. I set up tracking, tag management, CRM and email integrations, forms, lead routing and automations, and document them so they keep working. It suits teams with a stack of tools that do not talk to each other.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a marketing technologist does
As your marketing technologist, I audit the stack and list what is connected and what is not, connect forms, ads, CRM and email with working integrations, and report on integrations working without manual fixes, time from lead capture to follow-up and data matching across tools. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Forms, ads, CRM and email each work alone, and every report needs someone to copy numbers between them.
With me as your marketing technologist
- Audit the stack and list what is connected and what is not
- Connect forms, ads, CRM and email with working integrations
- Build automations for lead routing, follow-up and tagging
- Document every connection so nothing depends on one person
Deliverables
Deliverables
Every engagement produces written, checkable output. The core deliverables are written reports on integrations working without manual fixes, time from lead capture to follow-up and data matching across tools, plus a working record of each decision. Nothing is hidden behind jargon or a black-box dashboard.
- 01
Integrations working without manual fixes, reported on a fixed schedule
- 02
Time from lead capture to follow-up, reported on a fixed schedule
- 03
Data matching across tools, reported on a fixed schedule
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For marketing technologist work the stack usually includes Google Tag Manager and GA4, HubSpot, Klaviyo or your CRM, workflow automation and APIs and webhooks.
The stack
Google Tag Manager and GA4HubSpot, Klaviyo or your CRMworkflow automationAPIs and webhooks
Pricing
How pricing works
The cost of hiring a marketing technologist depends on the number of tools and integrations, the amount of automation and documentation needed, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of tools and integrationsAmount of automation and documentation neededThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of marketing technologist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing marketing technologist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for marketing technologist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- List of all marketing tools in use
- Where leads are captured and where they should end up
- Admin access to key tools
- Current manual steps that cost time
Proof
Case studies with decisions improved
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Case study
Xnexz
0 → 125
URLs live from a blank page: 2 products, 24 pages, 8 collections, 98 articles
Read the case studyCase study
Forestry-equipment retailer
$1.05M
Revenue tracked in 2024
Read the case studyCase study
WebQem
A$489K
Performance Max cost, 52 campaigns (portfolio)
Read the case studyVerified work
Four live websites built and run with AI tools
Xnexz, JAK's Laundry, Best Puppies Food and my own advisory site, each checked live on 31 October 2026.
Compare
Marketing Technologist vs adjacent roles
A solutions architect designs the system on paper; a marketing technologist does the hands-on integration and tracking work inside the marketing stack.
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a marketing technologist do?
As your marketing technologist, I audit the stack and list what is connected and what is not, connect forms, ads, CRM and email with working integrations, build automations for lead routing, follow-up and tagging and document every connection so nothing depends on one person. I do the work myself and show you the output every week.
How much does it cost to hire a marketing technologist?
Cost depends on the number of tools and integrations, the amount of automation and documentation needed, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance marketing technologist vs agency: which is better?
A solutions architect designs the system on paper; a marketing technologist does the hands-on integration and tracking work inside the marketing stack. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a marketing technologist?
Hire a marketing technologist when forms, ads, CRM and email each work alone, and every report needs someone to copy numbers between them. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a marketing technologist?
Ask how they test an integration before it goes live. Ask how they monitor for connections that fail silently. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a marketing technologist?
Timing depends on your starting point and the channel. In the first 30 days I audit the stack and the data flow between tools. By day 60 I fix the broken connections and build the first automations. By day 90 I document the system and review failures after a month. We agree these checkpoints before work starts.
Last updated:
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A 30-minute call. You leave with three priorities, whether or not we work together.
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