Analytics, research and automation
Hire a Web Analytics Specialist | Data Analyst
A web analytics specialist makes sure you can trust your numbers. I audit GA4 and Google Tag Manager, fix events and conversions, connect ad platforms and build dashboards in Looker Studio that answer the questions you ask every week. It suits businesses making budget decisions from data they suspect is wrong.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a web analytics specialist does
As your web analytics specialist, I audit GA4, Tag Manager, consent and ad-platform tracking, fix and document events, conversions and e-commerce tracking, and report on tracking accuracy against orders or leads, dashboards in regular use and decisions changed by the data. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Reports from ads, GA4 and the shop never match, and decisions get made on numbers nobody trusts.
With me as your web analytics specialist
- Audit GA4, Tag Manager, consent and ad-platform tracking
- Fix and document events, conversions and e-commerce tracking
- Connect sources and build decision-ready dashboards
- Explain what the numbers mean and what to do next
Deliverables
Deliverables
Every engagement produces written, checkable output. The core deliverables are written reports on tracking accuracy against orders or leads, dashboards in regular use and decisions changed by the data, plus a working record of each decision. Nothing is hidden behind jargon or a black-box dashboard.
- 01
Tracking accuracy against orders or leads, reported on a fixed schedule
- 02
Dashboards in regular use, reported on a fixed schedule
- 03
Decisions changed by the data, reported on a fixed schedule
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For web analytics specialist work the stack usually includes GA4, Google Tag Manager, Looker Studio and Search Console.
The stack
GA4Google Tag ManagerLooker StudioSearch Console
Pricing
How pricing works
The cost of hiring a web analytics specialist depends on the number of sites, platforms and conversion events, the consent rules and whether server-side tracking is needed, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of sites, platforms and conversion eventsConsent rules and whether server-side tracking is neededThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of web analytics specialist work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing web analytics specialist work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for web analytics specialist work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Before the call
What the first report contains
Bring these to the call so we can scope the work in one conversation.
What the first report contains
- A tracking audit: what fires, what is missing, what is duplicated
- A map of every conversion and where it is counted
- A one-page dashboard with spend, leads or sales and cost per result
- A written tracking plan your developers and agencies can follow
Proof
Case studies with decisions improved
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Compare
Web Analytics Specialist vs adjacent roles
A marketing analyst interprets performance across channels; a web analytics specialist builds and repairs the measurement underneath, so the interpretation can be trusted.
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a web analytics specialist do?
As your web analytics specialist, I audit GA4, Tag Manager, consent and ad-platform tracking, fix and document events, conversions and e-commerce tracking, connect sources and build decision-ready dashboards and explain what the numbers mean and what to do next. I do the work myself and show you the output every week.
How much does it cost to hire a web analytics specialist?
Cost depends on the number of sites, platforms and conversion events, the consent rules and whether server-side tracking is needed, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance web analytics specialist vs agency: which is better?
A marketing analyst interprets performance across channels; a web analytics specialist builds and repairs the measurement underneath, so the interpretation can be trusted. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a web analytics specialist?
Hire a web analytics specialist when reports from ads, GA4 and the shop never match, and decisions get made on numbers nobody trusts. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a web analytics specialist?
Ask how they confirm GA4 purchases match actual orders. Ask what they do when two platforms report different conversions. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a web analytics specialist?
Timing depends on your starting point and the channel. In the first 30 days I audit the current tracking and compare it with real orders or leads. By day 60 I fix events and build the first dashboard. By day 90 I document the tracking plan and review the first month of clean data. We agree these checkpoints before work starts.
Last updated:
Ready to talk about your web analytics specialist project?
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Call