Analytics, research and automation
Hire a Marketing Analyst | Analytics Director/Manager
A marketing analyst turns channel data into decisions. I combine ad platforms, GA4, Search Console and your CRM into one view, explain what moved and why, and recommend where the next pound or dollar should go. It suits teams drowning in dashboards with no clear recommendation.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a marketing analyst does
As your marketing analyst, I combine channel data into one monthly performance view, explain changes in cost, conversion and revenue by channel, and report on blended cost per acquisition, revenue by channel and forecast accuracy. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
You receive plenty of reports from each channel but no one explains what to do differently next month.
With me as your marketing analyst
- Combine channel data into one monthly performance view
- Explain changes in cost, conversion and revenue by channel
- Compare attribution views and flag where they disagree
- Recommend budget moves with the evidence behind them
Deliverables
Deliverables
Every engagement produces written, checkable output. The core deliverables are written reports on blended cost per acquisition, revenue by channel and forecast accuracy, plus a working record of each decision. Nothing is hidden behind jargon or a black-box dashboard.
- 01
Blended cost per acquisition, reported on a fixed schedule
- 02
Revenue by channel, reported on a fixed schedule
- 03
Forecast accuracy, reported on a fixed schedule
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For marketing analyst work the stack usually includes GA4, Google Ads and Meta Ads reports, Search Console and Looker Studio.
The stack
GA4Google Ads and Meta Ads reportsSearch ConsoleLooker Studio
Pricing
How pricing works
The cost of hiring a marketing analyst depends on the number of channels and data sources, the reporting frequency and depth, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of channels and data sourcesReporting frequency and depthThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of marketing analyst work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing marketing analyst work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for marketing analyst work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Access to analytics and ad platforms
- The reports you receive today
- Questions leadership keeps asking
- Your revenue and margin by month
Proof
Case studies with decisions improved
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Compare
Marketing Analyst vs adjacent roles
A web analytics specialist repairs and builds the measurement; a marketing analyst uses it to explain performance and guide budget.
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a marketing analyst do?
As your marketing analyst, I combine channel data into one monthly performance view, explain changes in cost, conversion and revenue by channel, compare attribution views and flag where they disagree and recommend budget moves with the evidence behind them. I do the work myself and show you the output every week.
How much does it cost to hire a marketing analyst?
Cost depends on the number of channels and data sources, the reporting frequency and depth, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance marketing analyst vs agency: which is better?
A web analytics specialist repairs and builds the measurement; a marketing analyst uses it to explain performance and guide budget. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a marketing analyst?
Hire a marketing analyst when you receive plenty of reports from each channel but no one explains what to do differently next month. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do.
What should I ask before hiring a marketing analyst?
Ask for a report they wrote and the decision it caused. Ask how they treat channels that get credit in one tool and not in another. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a marketing analyst?
Timing depends on your starting point and the channel. In the first 30 days I collect and reconcile data from every channel. By day 60 I build the monthly performance view and the first narrative. By day 90 I present recommendations and track whether they worked. We agree these checkpoints before work starts.
Last updated:
Ready to talk about your marketing analyst project?
A 30-minute call. You leave with three priorities, whether or not we work together.
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