Stayverz
1,730
confirmed bookings
Stayverz is a short-term rental marketplace in Bangladesh. As CMO, I run paid ads, organic social, SEO and host growth. Bookings came in at ৳441 each.
Source: Nov 2024–Sep 2026
Read the Stayverz case studyFractional CMO services
Fractional CMO: Senior Marketing Leadership Without the Full-Time Hire
Get a marketing leader who plans, budgets and runs your growth for a few days a month.
- 1,730confirmed bookings at Stayverz
- 31strategies in one UK growth plan
- 10+years in growth
01 · The short answer
What are fractional CMO services?
Fractional CMO Services mean hiring an experienced marketing chief part-time to set strategy, manage the budget and lead your marketing without a full-time salary. I work with founders and owners growing past DIY marketing. I plan, run and report in plain English. Pricing depends on your goals, so book a free call for a clear quote.
I have been CMO at companies of my own, so I know what the role needs day to day.
02 · The problem
Does this sound like you?
“Nobody owns marketing. Everyone does a bit, and nothing joins up.”
“We spend every month, and nobody can say what it returns.”
“Our agencies do tasks, but nobody sets the strategy for them.”
Here’s how I fix that. One senior person owning the plan, the budget and the results, a few days a month.
03 · What you get
What you get with fractional cmo
The leadership of a CMO, without the full-time salary or the long hiring process.
01Plan
A 90-day growth plan
A clear 90-day plan with targets, owners and review dates.
02Budget
A budget and channel mix
Where the money goes by channel, and the rules for moving it.
03Lead
Team and agency management
I manage your marketing team and agencies, so work joins up.
04Review
Regular reviews
Regular reviews with you and the team, with decisions recorded.
05Report
One report on the numbers that matter
One report on the few numbers that matter to the business.
04 · How it works
How it works
Four steps from no owner to a marketing function that runs.
Free call
We talk about your business, team and goals. You leave with a clear next step.
Phase 01 · Free call30 minutes
Diagnose
I review your numbers, channels, team and agencies.
Phase 02 · DiagnoseWeeks 1–2
90-day plan
You get the plan, budget split and team roles, agreed with you.
Phase 03 · 90-day planWeeks 3–4
Lead
I run the plan with your team, review it monthly and report to you.
Phase 04 · LeadEvery week
05 · Results
Results I’ve delivered
Two companies where I hold or held the CMO role.
Xnexz (UK)
31
strategies in one growth plan
Xnexz is a UK safety-footwear online store. As its fractional CMO, I wrote the growth plan: 31 strategies set out on a 13-week timeline.
Source: Plan scope, not a sales result. Engagement 2023 to now
Read the Xnexz case study
06 · Why me
Why work with me
I’m Md. Solayman (Rumon). I have worked in growth for over 10 years, in the UK, the US, Australia and Bangladesh.
I have been a Toptal Verified Expert since May 2025 and Upwork Top Rated since December 2022. I also run growth at three companies of my own, so my own money is on the line too.
I lead marketing at companies where my own money is invested. I bring that same care to yours.
- Toptal Verified Expert
- Upwork Top Rated
- 10+ years in growth
“Growth is never accidental. It is engineered.”
LinkedIn · Upwork · About me · Case studies
07 · Who it’s for
Is this right for you?
Built for founders and owners growing past DIY marketing.
Good fit if…
- You have outgrown doing marketing yourself.
- You have some budget and a small team or agencies.
- You want one senior owner for growth.
Not the best fit if…
- You need someone in the office every day.
- You have no budget to put behind a plan.
- You want a junior to do tasks only.
08 · Pricing
How pricing works
The cost depends on how much of my time you need.
What changes the cost
- How many days a month you need me
- The size of your team and number of agencies
- How many channels and markets you run
- How much hands-on work I do versus lead
On the free call I learn about your business and team. Then I give you a clear quote.
01
Diagnostic first
A short review and 90-day plan before any ongoing commitment.
Book a Free Call02
Part-time CMO
A set number of days each month, leading the plan and team.
Book a Free Call03
Advisory
A lighter role: monthly reviews and guidance for your marketing lead.
Book a Free Call
09 · Compare options
Fractional cmo: me, an agency, or doing it yourself?
| Question | Me | An agency | In-house or DIY |
|---|---|---|---|
| Who leads | I do, as your senior marketing owner. | An account lead, focused on their services. | A full-time CMO, if you can find one. |
| Speed to start | Weeks, not months. | Quick, but they lead their own work. | Months of hiring. |
| Strategy across channels | Yes, every channel and agency. | Usually only their own channels. | Yes, once they are settled in. |
| Flexibility | Scale days up or down each month. | Often set retainers. | A full-time salary and notice period. |
10 · FAQs
Questions people ask
Fractional CMO services give you a senior marketing leader for part of the week or month. I set the strategy, own the budget, manage your team and agencies and report on results. You get CMO-level leadership without the cost and commitment of a full-time hire.
The cost depends on how many days a month you need me, the size of your team and how many channels you run. A light advisory role costs less than several days a week. Book a free call and I will give you a clear quote in plain terms.
You get a clear plan within the first month. Early wins, like cutting wasted spend or fixing tracking, often show up within the first two months. Bigger growth builds over two or three quarters. I report progress against the plan every month.
You can lead marketing yourself while the business is small. It becomes hard once you have several channels, agencies and a budget to manage. That is usually when owners call me. A fractional CMO frees you to run the business.
Choose a fractional CMO when you need senior leadership but not five days a week, or while you grow. Choose full-time when marketing is large enough to need someone every day. Many companies start fractional, then hire full-time later, often with my help.
Most clients need me between two and eight days a month, depending on size and stage. Busy launches may need more for a short time. We agree on a set amount, review it each quarter and adjust. You only pay for the time you need.
Yes. I set the goals and budgets for each agency, review their work and hold them to the numbers. That usually makes agencies more effective, because they get clear direction. If an agency isn’t working, I will tell you and suggest options.
Yes. I can define the roles you need, write the job descriptions, interview candidates and help new hires settle in. Many clients use a fractional CMO to build the team. Then they keep me on as an adviser once it runs well.
- 1,730confirmed bookings at Stayverz
- 31strategies in the Xnexz plan
- 13weeks on its timeline
- 10+years in growth
Let’s give your marketing an owner.
Book a free 30-minute call and leave with a clear next step. I reply within one working day.
Prefer email? Use the contact page.