Platform and channel specialists
Hire a Shopify SEO Expert
A Shopify SEO expert improves how a Shopify store appears in search. I work on collection and product pages, duplicate URLs, internal links, structured data, speed and content, within the limits of the platform. It suits merchants whose store sells but gets little organic traffic, or whose collections compete with each other.
Pricing is scoped to each project. Book a call and I will tell you what yours involves.
- 10 yearsin digital growth
- 4 marketsUK, Australia, USA and Bangladesh
- 30-60-90day plan with a written checkpoint
- 1 callto scope your project
The role
What a Shopify SEO expert does
As your Shopify SEO expert, I audit collection, product and blog structure for search, fix duplicate and parameter URLs and canonical tags, and report on organic clicks to collections and products, indexed versus intended pages and organic revenue. I work hands-on: I do the work myself, inside your accounts and files, and show you the output every week.
Before
Collection pages rank poorly, product URLs are duplicated and the blog does not support the products.
With me as your Shopify SEO expert
- Audit collection, product and blog structure for search
- Fix duplicate and parameter URLs and canonical tags
- Rewrite collection and product page content for intent
- Add structured data and internal links between collections and guides
Deliverables
Services and deliverables
Everything I do as a Shopify SEO expert falls into four groups of work. Each group produces something you can open, read and check, not just activity.
- 01
Audit collection, product and blog structure for search
- 02
Fix duplicate and parameter URLs and canonical tags
- 03
Rewrite collection and product page content for intent
- 04
Add structured data and internal links between collections and guides
Common mistakes
Platform-specific tactics and common mistakes
Most problems I find fall into the same few patterns. Two of the most common are listed below, and an audit usually finds more of them in the first week.
Leaving collection pages with no copy beyond a product grid.
Letting filtered or tagged URLs create duplicate pages.
Pricing
How pricing works
The cost of hiring a Shopify SEO expert depends on the number of products, collections and markets, the amount of content to write or rewrite, the number of channels or platforms involved, the size of the team I work with, how long we work together and how quickly you need results. I scope every engagement to your situation and do not publish rates, so you pay only for the work your business needs.
What changes the scope
Number of products, collections and marketsAmount of content to write or rewriteThe number of channels or platformsTeam size and who needs to be managedLength of the engagementHow fast you need results
- Project
A defined piece of Shopify SEO expert work with a start, an end and agreed deliverables.
- Monthly retainer
Ongoing Shopify SEO expert work with a fixed monthly scope, reviewed every month.
- Fractional or part-time
A set number of days or hours each week, with me working inside your team.
Freelancer vs agency vs in-house for Shopify SEO expert work
| Option | Speed | Control | Accountability | Flexibility |
|---|---|---|---|---|
| Freelancer (me) | Starts within days of agreeing scope | Direct access to the person doing the work | One named person answers for results | Scale up or down by month |
| Agency | Slower to start; account and delivery teams | Work passes through several people | Shared across a team and account manager | Fixed packages and notice periods |
| In-house hire | Slowest: recruiting and onboarding first | Full day-to-day control | Direct line manager, but one person covers many tasks | Long-term commitment, harder to change |
First 90 days
Process and timeline: first 30, 60 and 90 days
I start with an audit, fix the highest-impact problems, then run the platform on a weekly rhythm. These are the three phases.
- Days 1-30
Audit the store structure and index coverage.
- Days 31-60
Fix the structural issues and rewrite top collections.
- Days 61-90
Publish supporting guides and report organic movement.
Proof
Case studies with numbers
These are real projects from my own records, with the first number shown exactly as it is reported in the full case study.
Tools
Tools and stack
I work with the tools you already own wherever possible, so you keep control of the accounts and the data. For Shopify SEO expert work the stack usually includes Shopify admin, Google Search Console, Ahrefs and Semrush and Merchant Center.
The stack
Shopify adminGoogle Search ConsoleAhrefs and SemrushMerchant Center
Compare
Freelancer, agency or in-house
A Shopify expert handles set-up, theme and tracking; a Shopify SEO expert concentrates only on organic visibility for the store and its content.
Before the call
What to prepare before the call
Bring these to the call so we can scope the work in one conversation.
What to prepare before the call
- Staff access to Shopify
- Search Console access
- Top ten collections by revenue
- Existing blog content
Questions
Frequently asked questions
Straight answers on scope, timing and fit. Pricing is always scoped to your project.
What does a Shopify SEO expert do?
As your Shopify SEO expert, I audit collection, product and blog structure for search, fix duplicate and parameter URLs and canonical tags, rewrite collection and product page content for intent and add structured data and internal links between collections and guides. I do the work myself and show you the output every week.
How much does it cost to hire a Shopify SEO expert?
Cost depends on the number of products, collections and markets, the amount of content to write or rewrite, the number of channels or platforms, team size, engagement length and how quickly you need results. I scope each project individually instead of quoting a standard rate. Book a Call for a scoped quote and I will tell you exactly what your situation involves.
Freelance Shopify SEO expert vs agency: which is better?
A Shopify expert handles set-up, theme and tracking; a Shopify SEO expert concentrates only on organic visibility for the store and its content. A freelancer gives you direct access and flexible commitment; an agency adds a larger bench. Tell me what you need on a call and I will say honestly which suits you.
When should I hire a Shopify SEO expert?
Hire a Shopify SEO expert when collection pages rank poorly, product URLs are duplicated and the blog does not support the products. If that sounds familiar, a short call is enough to confirm whether the role fits or whether something simpler would do. Book a Call and I will answer this for your specific situation.
What should I ask before hiring a Shopify SEO expert?
Ask how they deal with duplicate product URLs across collections. Ask what they can and cannot change within Shopify itself. Their answers matter less than whether they answer plainly, with specifics you can check. Book a Call and I will answer this for your specific situation.
How long until I see results from a Shopify SEO expert?
Timing depends on your starting point and the channel. In the first 30 days I audit the store structure and index coverage. By day 60 I fix the structural issues and rewrite top collections. By day 90 I publish supporting guides and report organic movement. We agree these checkpoints before work starts.
Do I need a Shopify SEO expert or can I use the platform's built-in tools?
The platform's own tools cover the basics, and for a small account they can be enough. A Shopify SEO expert adds value when you want to avoid common mistakes. Typical problems I fix: leaving collection pages with no copy beyond a product grid. letting filtered or tagged URLs create duplicate pages.
Last updated:
Ready to talk about your Shopify SEO expert project?
A 30-minute call. You leave with three priorities, whether or not we work together.
Book a Call